A new role as CEO demands images that match the position. An outdated LinkedIn photo, a generic headshot from another country or a poorly lit office shot will not do — especially when a press release follows and the press, shareholders or business partners are meeting the new director for the first time.
Recently I photographed an international CEO who was taking up a new position in The Hague. The images went directly onto his LinkedIn profile, into an official press release and onto his CV. All taken on location, outdoors, in the Beatrix Quarter.
Why outdoors and not in a studio?
The Hague has a particular quality as a backdrop for corporate portraits. The Beatrix Quarter — with its modern architecture, well-maintained public spaces and international character — suits the positioning of a CEO taking up a new role here. It is a recognisable, neutral environment that conveys authority without overpowering.
Outdoor portraits in natural light are also more versatile. They look equally professional on a website and in a press release, and avoid the clinical feel that studio photography sometimes carries. For a director operating internationally, that is a deliberate choice.
Three applications, one shoot
A well-executed portrait session for a director does not produce a single image but a range of usable photographs for different contexts:
LinkedIn profile photo — immediately recognisable, personal, authoritative. The image that prospects, partners and journalists see first.
Press release — a more formal image with sufficient surrounding space for editorial use. Press releases about a new CEO appointment appear in trade publications, on company websites and sometimes in regional media. The image needs to work across different formats.
CV and official communications — a neutral, timeless photograph that will remain representative five years from now.
Three different needs, one session of 45 to 60 minutes.
The Hague as an international city
The Hague is home to a large number of international organisations, multinationals, embassies and European institutions — and with them a significant share of expat executives and directors who hold their positions here while maintaining international networks.
For their portrait photography, the combination of local knowledge of The Hague's locations and the ease of communicating in English is a practical advantage. A shoot in the Beatrix Quarter, along the international zone or at a representative office building produces images that fit an international career without being tied to a specific locale.
Many bookings for executive portraits in The Hague come through personal assistants and office managers — both Dutch and international — who are organising professional photography for their director or management team. A single session can cover the full team if needed.
What to expect
An executive portrait session on location typically takes 45 to 60 minutes. We discuss the purpose of the images, clothing and the desired tone beforehand. During the shoot I work efficiently and with clear direction — a director does not have time for a lengthy photography session.
After the shoot you receive a curated selection of edited images within a few working days, delivered in resolutions suitable for both web and print.
For directors who also need team photographs or want their full management team photographed: this can be arranged as an extension of the individual session at the same location.
Corporate portrait photographer in The Hague for directors, executives and international professionals. On location in the Beatrix Quarter, at your office or in studio. Get in touch for an executive portrait, or view the rates for portrait photography.
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