Winvent builds AI systems that take over recurring manual work in companies. Plaatsr, one of Winvent’s agencies, does that specifically for recruitment and staffing firms. For both websites the team needed photos that show who sits behind those systems.
The Winvent and Plaatsr team in the Beatrixkwartier, The Hague.
The brief
The shoot had to deliver two kinds of imagery: a corporate portrait of each team member, and reportage of the team at work — meetings at the table, collaborating at a laptop, conversations with clients. The photos are meant for both websites and for LinkedIn.
For an AI company that is not a side note. Winvent stresses that clients speak directly with the people who build. Then you also need to see those people, in photos that do not look like stock.
Outdoor meeting in the Beatrixkwartier. Workplace image for plaatsr.nl.
Variety within one location
We photographed in The Hague’s Beatrixkwartier, indoors and outdoors. A website needs many places for imagery: homepage, team page, service pages and case studies. If every photo is taken in the same corner, they start to look alike.
So we kept changing the setting. For the portraits and the team photo we used a grey wall with light lines, so one recognisable look runs through the set. For workplace frames we moved to a table by the window, and for some portraits we went outside, with Beatrixkwartier office buildings as the backdrop.
Headshots in one consistent style for the full winvent.nl team.
On-location corporate portraits with the Beatrixkwartier as backdrop.
Daylight as the baseline
I worked with daylight as much as possible. Skin tones stay natural and the environment looks like itself. For workplace photos that helps even more: people loosen up without flash units around them, and you see that in the frames.
Conversation by the window, and working side by side — workplace frames for winvent.nl.
The result
A set both companies can use for years: matching headshots for the whole team, a team photo, and workplace images for the rest of the site. You will find the photos on winvent.nl and plaatsr.nl.
Need headshots and workplace photos for your team too? See business photography or corporate portrait photography, or request a quote.
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